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STR 581 Week 2 Individual Strategic Plan, Part 1 Environmental Scan NEW (Kohl’s Corporation)
STR 581 Week 2 Individual Strategic Plan, Part 1 Environmental Scan NEW (Kohl’s Corporation)
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STR 581 Week 2 Individual Strategic Plan, Part 1 Environmental Scan NEW (Kohl’s Corporation)

You will perform an environmental scan for your target company.

Choose an organization according to the following:

 • Current employer
 • Most recent or former employer
 • Place of business that you have patronized or have been familiarwith over a long period of time.
 • Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well,whereas firms in the Dow 30 Industrial index probably do not.
 • The organization can be a start-up that you or a significant other maycreate in the future. For a start-up, focus on an entrepreneurial idea thatis of substantive interest, so this project leaves you with a product youmay leverage in the future.

Write a 1,050-word minimum environmental analysis in which youinclude the following:

 • Determine how to create value and sustain competitive advantageusing the environmental scanning strategy.
 • Evaluate the company's external environment.
 • Assess the company's general environment.
 • Evaluate the organization's industry operating environment.

Format your paper according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

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